Don’t Let Internet Marketing Methods Overwhelm You

Whether your business is “offline” or “online”, whether it provides a product or a service- it’s time to fully maximize the power of the internet to pull revenue into your business.

It is true the possibilities are endless, and the technology is ever-changing.  I have compiled some tips about how to navigate marketing strategies during this fast-paced time:

1.  Find an expert, coach or mentor who will keep their eye on the trends for you.  Let them be the guinea pig and share what works for you. This will help you avoid “shiny new object” syndrome and allow you to focus on your business at hand.

 I have seen this have impactful results again and again.  For myself, I make progress much more quickly if I have someone who has “been there, done that” leading the way.  I have also seen colleague’s business skyrocket under the guidance of a new coach/mentor. There’s a reason Olympic athletes continue to use a coach even when they have seemingly mastered their sport.

 

2.  Focus on no more than two to three channels at a time, design your strategy, implement it, and consistently analyze your results.  As you master a channel and “automate” it, you can move on to new channels.

 What do I mean by channel?  Well, if you decide you are going to start using Facebook, twitter, Google+, Youtube, Pinterest, linkedin to start marketing your business you’re going to drive yourself crazy and likely get mediocre results.  Even other methods, such as article marketing, SEO optimization, blogs, pay per click advertising, writing ebooks, etc. could each be considered separate “channels”.  Focus.  (How do you decide where to focus? See #1 above.)

 

3.  When you learn a new method or model for building your business online, personalize it- make it your own.  Trend and fads change quickly, as well as what “works” or doesn’t work.  The key is to be creative- put your own spin on it.  The more your marketing reflects you, your values, your style…the more unique it will be, and the more attention it will get.

 

Here’s a great example of this- two years ago, I learned the “telesummit” model for list building and very quickly delivered two online telesummits that added close to 3000 people to my list.  Soon after, the “telesummit” model spread like wildfire- difficult to tell one from another, and I’m guessing people started getting fewer and fewer results.  Those who continued to prevail are those who stepped it up- offered it in a different medium (video, livestream, webinars).  What I did to “add my own spin on it” was to find new audiences who hadn’t been spending a lot of time researching internet marketing methods- in other words, offline organizations with large followings who were generally unfamiliar with the idea of “virtual events”.

 

I’d love to hear your thoughts on this subject- leave a comment and let me know what you think!

Don’t Let Internet Marketing Methods Overwhelm You

Whether your business is “offline” or “online”, whether it provides a product or a service- it’s time to fully maximize the power of the internet to pull revenue into your business.

It is true the possibilities are endless, and the technology is ever-changing.  I have compiled some tips about how to navigate marketing strategies during this fast-paced time:

1.  Find an expert, coach or mentor who will keep their eye on the trends for you.  Let them be the guinea pig and share what works for you. This will help you avoid “shiny new object” syndrome and allow you to focus on your business at hand.

 I have seen this have impactful results again and again.  For myself, I make progress much more quickly if I have someone who has “been there, done that” leading the way.  I have also seen colleague’s business skyrocket under the guidance of a new coach/mentor. There’s a reason Olympic athletes continue to use a coach even when they have seemingly mastered their sport.

 

2.  Focus on no more than two to three channels at a time, design your strategy, implement it, and consistently analyze your results.  As you master a channel and “automate” it, you can move on to new channels.

 What do I mean by channel?  Well, if you decide you are going to start using Facebook, twitter, Google+, Youtube, Pinterest, linkedin to start marketing your business you’re going to drive yourself crazy and likely get mediocre results.  Even other methods, such as article marketing, SEO optimization, blogs, pay per click advertising, writing ebooks, etc. could each be considered separate “channels”.  Focus.  (How do you decide where to focus? See #1 above.)

 

3.  When you learn a new method or model for building your business online, personalize it- make it your own.  Trend and fads change quickly, as well as what “works” or doesn’t work.  The key is to be creative- put your own spin on it.  The more your marketing reflects you, your values, your style…the more unique it will be, and the more attention it will get.

 

Here’s a great example of this- two years ago, I learned the “telesummit” model for list building and very quickly delivered two online telesummits that added close to 3000 people to my list.  Soon after, the “telesummit” model spread like wildfire- difficult to tell one from another, and I’m guessing people started getting fewer and fewer results.  Those who continued to prevail are those who stepped it up- offered it in a different medium (video, livestream, webinars).  What I did to “add my own spin on it” was to find new audiences who hadn’t been spending a lot of time researching internet marketing methods- in other words, offline organizations with large followings who were generally unfamiliar with the idea of “virtual events”.

 

I’d love to hear your thoughts on this subject- leave a comment and let me know what you think!

Are You Ready to Get Real?

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My Last Free Webinar Broadcasts- before the 90 Day Challenge begins!

(All gifts and special offers presented in the broadcasts will be honored!)

Check out this week’s schedule-

1)    “Get REAL”

Tuesday at 12 noon ET / 9 am PT / 5 pm UK Time

• Learn why Attraction without Action is Simply Bullsh*t
• Hear the “dirty little secrets” the successful people aren’t telling you,

and why you are probably at a disadvantage.

• Discover how to turn those disadvantages into a leg up that will put you ahead of your competition.
• The Top 3 key actions to take to ensure you don’t miss the next big

Internet marketing wave (happening now for the next 18 months)

ACCESS BROADCAST=>> http://www.webinarrevolution.com/webinar/play/1829

*******************************

2.)        “A Loving Kick in the A$$ Sales Boost Webinar”

Wednesday April 4 at 12 noon ET / 9 am PT / 5 pm UK time

We will cover:

• The 4 Step Secret Sales Process that will bring in big income every time, each time you implement it.
• What to do if you are starting from scratch with your business and you need to generate revenue NOW
• How to leverage the power of the internet to keep your sales pipeline full- even if you are not a tech genius!
• #1 key factor in sorting through all the hype and  overwhelm of sales and marketing tactics

ACCESS BROADCAST=>> http://www.webinarrevolution.com/webinar/play/1820

*******************************

3.) “A Fear-Bustin’ 24 Hour Sales Challenge”

Thursday, April 5 at 12 noon ET, 9 am PT, 5 pm UK

I will be giving you direction on steps you can take to generate money

within the next 24 hours!  Are you ready to take the challenge?

Then listen in as I address some of your peers’ most challenging sales questions.

ACCESS BROADCAST HERE=>> http://www.webinarrevolution.com/webinar/play/1830

 

 

 

Why Use Online Marketing Methods for Your Offline Business?

These days, more and more people are building “internet businesses”.  I’m still not entirely sure what this means.  As far as I’m concerned, ALL businesses today are “internet businesses”.  But I understand the assumption that an internet business is where products and services are delivered online to customers around the world.

That’s definitely how I looked at it two years ago when I decided to convert my business from an “offline” business to an “online” business. 

In early 2006, I launched Blue Sky Coaching & Consulting, a sales and leadership consulting firm.  I was lucky- I hit six figures my very first year.  I survived on corporate referrals, and worked primarily with large companies.  But I went wherever the business took me- which meant I was on the road the majority of the time.  I love to travel, but the business was taking a toll on my personal life (meaning, I had none.)

So I decided to move my model online, and work with clients from around the world- all from the comfort of my own home.  Thus, The Fear-Bustin’ Sales Coach was born! J

I dove in fast and deep.  I immediately hired a few coaches who had businesses just like where I aspired to be.  I absorbed and I learned.  New philosophies, new methods, new forms of communication.

Along the way, I often thought “wow- my former client with a brick and mortar business should try this- I think it would drive traffic into his location!” or “this would be an interesting way for that offline business to generate additional revenue”.

I will be sharing more details about how to do this in future articles.  In the meantime, if you have an offline or brick and mortar business I want you to think about how you could create an online event that would be valuable to your customers and potential customers.  These days, offering a product or service is more like creating an experience for a customer.  Think about that and see what you come up with, and stay tuned for more details.

 Want to learn more? Join me for this week’s Loving Kick in the A$$ Sales Boost Webinar: http://www.salesgenerator.biz

How Many Times Should I Try Before I Give Up?

Every time I hear an extremely successful entrepreneur deliver a keynote speech, I hear examples of their past failures.  It becomes clear that their series of failures not only led to their success, but were necessary in order for the success to happen.

But when you are in the middle of a failure, it is sometimes difficult to keep your eye on the ball.  Your ultimate vision becomes blurry.  Self-doubt creeps in.  I know all this because I’ve been there.  Again and again.  And again.

So the question is:  how do you dust yourself off, get up, and try again when you experience failure?

1. Do not let yourself get too attached to the success of any one project, launch, idea, program, or sales call.  Now I’m not saying you should be excited and committed to your project- I’m saying focus on the mission and intent.  Be fully present, give 100%, and be attached to the quality of the work you produce.
2. Don’t be ashamed when things don’t go as well as you would like.  Talk about it- share it with others.  Full disclosure and honesty goes a long way toward creating trust and credibility.  (And no, you are not alone.  I know we constantly hear about all the gurus out there who have “instant success”- but we often don’t hear about the struggles.)
3. Use a coach, a mentor or a trusted colleague to help you “debrief” after a “failure”.  What went well?  What needs to go better next time? What could you have done differently?  Your coach can help you see things you may not see, and they can hold a strong belief in you when your self-belief is wavering.
4. Keep focused on your “why”.  What is your ultimate reason for doing what you do?  Are you still connected to the desired results? 
5. Step up and get out there again.  Implement the improved actions you defined during your debrief.

I recently saw this rather painful, and humorous video that did a great job of portraying the idea of “try, try again”.  Check it out here: http://www.youtube.com/watch?v=7XI3U8eupNQ

 

Free Upcoming Webinar: The Language of Love- Sales Love, that is! :)

Take a moment and imagine…

…Finally being free from those painful emotions from the past

…A proven process so that you know you CAN get sales whenever you need them

…Finally reaching that elusive money goal

What will YOU do with the money? Pay off your credit card? New car? New wardrobe? Ipad?

We want to help you get started towards that goal, so we are offering a free LIVE webinar, The Language of Love- Sales Love, that is!  

Broadcast DAILY, Thursday February 9^th – Sunday February 12th . 

3 pm ET / 12 pm PT / 8 pm UK time

We have only 100 lines available for this session, so jump on the line a bit early:

http://www.webinarrevolution.com/webinar/play/1805

During this content-rich 90 minute session, we will cover:

—  How to profit from the hidden opportunities in your business, and why you miss them. This could be costing you thousands of dollars every  year or even month.

—  Why the sales fear you feel might not be your own and how you can turn that “fear” around so you can help your client make the perfect decision for them. To buy, to not buy, to buy later.

—  People buy from people who like themselves. How to like yourself more so you get more of the perfect clients  

—  The number one real reason people don’t buy from you. It’s also why they don’t call you, leave your website and don’t even want to speak to you.  Blast through this and you’ll attract all the clients you ever want.

—  The true emotional origin of ALL sales objections,  why logic and reason can NEVER handle them.  

—  A four-step process to follow each and every time an objection comes up.

—  The “Language” of Sales Love- what words to use when asking the sensitive questions

Stay on the line until the very end of the call and you’ll learn…

—  The PERFECT thing to say that will shift money objections to one side EVERY time.

No opt-in required, simply access the webinar here: http://www.webinarrevolution.com/webinar/play/1805

We look forward to “seeing” you on the call!

With Love,

Lisa & Amy

p.s.  As you strongly think about attending our webinar you can also think about how relieved you’ll feel to finally have the support you need. http://www.webinarrevolution.com/webinar/play/1805

p.p.s  When you lie in bed tonight, you will think of all the benefits of joining our webinar. When you wake up tomorrow morning you’ll feel compelled to turn on the computer and register for the program. http://www.webinarrevolution.com/webinar/play/1805

Video Highlights from “How to Banish Fear, Sell with Love, and Generate 30k in 30 Days!”

The #1 Surprising Reason why it is Critical to Overcome your Fear of Selling” (and it’s not what you think!!)

 http://youtu.be/cZ8ufCCdUPI

“Why it’s DANGEROUS to say ‘I’ll just hire someone to sell for me’”

http://youtu.be/JIV8kePeDUw

 “The Secret Ingredients Necessary to be ABLE to Generate 30K in 30 Days!”

 http://youtu.be/wFyjnSd6Y8M

 ONE thing you must say at the beginning of every sales conversation that will guarantee they will be open to your offer!   Miss this and they will clam up as soon as you move into your pitch. Use it and they can’t wait for you to make an offer.

 http://youtu.be/3ICJMZj5zwo

The two biggest mistakes people make when trying to get into the right mindset.

 http://youtu.be/GdzOZVc20xw

 The single most important secret mindset change you need to make to shift out of fear and into love and confidence?

 http://youtu.be/InuZkseN1pM

Want to learn more?   Join us in this powerful program! www.your30k30days.com/love

 

Determine Your Selling “Style”

I believe that everyone has what it takes to be a great salesperson.  I also believe that no matter what your area of expertise is, no matter what your experience or training is…you have been “selling” all of your life.

Examples?

*the time you convinced your son to eat all of his peas

*every time you get to see the movie you want to see, instead of what others want to see

*each time you’ve been hired for a job

*every time you have argued your point of view

In your business it’s important to determine your selling “style”: meaning what strengths you possess that help you to be a great salesperson.

Do you enjoy talking to people and meeting new people?

Are you better once you know someone and can make a really deep connection?

Is written communication your strength?

Do you easily attract followers on social media?

Are you very analytical and often provide valuable information to people?

 

If you really aren’t sure of your own strengths and weaknesses, I highly recommend the book: “Now Discover Your Strengths” (you can find it on Amazon).

Once you are clear about your “style” and what feels right to you- take a look at your sales process. How much of your process depends on your strengths?  How much of the process pulls you too far out of your comfort zone?

If it doesn’t match up with your strongest skills and abilities, you will resist your own process.  (One of the places procrastination comes from!).   Look back at my last article about creating a sales plan and as you map out each step- be sure your strengths are highlighted.

Still not sure what I mean?  Drop me an email- I’d love to hear from you! amy@fearbustinsales.com

 

 

Create Your 2012 Sales Plan

Well here we are! 2012- brand new year, brand new possibilities!

Are you ready for it?

I know I am!

During my recent teleclass, I shared a simple structure for creating a sales plan for your business.   (Stay tuned- I will be releasing a “template” for this soon…)

This can be an easy pen-and-paper plan…or a laptop, tablet, or smart phone…whatever works best for you!

At the top of the page I want you to write “My Offering”.  This section should detail how your product /service benefit others. 

The next section is “My Ideal Client to Serve”. Who do you want to receive the benefits you listed above?  Be very clear and very specific.

The third section is “My Number”: What is the number you want to reach this year? Then double it. And double it again. Choose the number that makes you a bit uncomfortable, but does not seem ridiculously impossible.

The fourth section is “My Mission”.  Money is not the only reason we do what we do.  What other goal do you have this year that makes your heart stir with excitement?

Once you have completed the above (I call that the Sales Foundation), you can begin the steps to your sales plan:

1.  Attraction Strategy- How do you bring people to you?  How will your ideal client learn who you are and what you have to offer?
2. Connection Strategy- Once someone knows about you, what steps will you take to create a relationship? How does that relationship continuing in the form of follow up?
3. Conversation Strategy- How is your Sales Conversation structured?  How do you present your product/service?
4. Service Strategy- How do you ensure happy customers?  What is your process for asking for referrals?

As you map out each step of your Sales Plan, be sure to quantify it wherever you can.  What numbers do you need to reach in each category in order to ultimately reach “Your Number”?

 

Want to learn more details about creating a sales plan/process?  Check out my home study program at www.salesgenerator.biz/register

2011: What does your Sales Reflection look like?

 I just love December.  Not only because of the festive feeling in the air, but because I love to look ahead to the New Year.  And before I begin 2012 with a fresh, new perspective…I look back at the year to make sure I am clear about what went well, and what next steps I need to take to evolve my business.

Taking a look at your Sales Reflection means looking at a few basic areas in your business:

1. Exposure- did I get enough attention/leads?
2. Engagement- am I converting enough of my connections/conversations into clients?
3. Experience- are my clients happy and sending me referrals?
4. Enhancements- are my clients buying more from me?

It’s important to have a very clear picture of your business’ Sales Reflection before you figure out your action plan for 2012.  You can set your sights on big goals, but if there is room for improvement in any of the above areas- it may be an uphill battle for you.

If the answers to the above questions were less than favorable, here’s a hint:  Start with working on #4 and then moving up…#3, #2, #1.  That is how you will impact your revenue the quickest.

Notice I said “start with working on”.  It takes specific attention and intention to improve the Sales Reflection in your business.  It doesn’t happen by wishing for it.  You must devote time each week (if not each day), and make it a priority if you are going to see the movement in your revenue numbers that you deserve!!

Want to learn more?  Join our mailing list at www.demolishyourdreadofselling.com